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Texturizing Powders and Clay Pomades Lead the Fastest-Growing Hair Styling Products on US Search: Spate

Texturizing powder is trending with an average of 14.9K monthly searches and a +152.3% growth in searches compared to last year.

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By: Lianna Albrizio

Associate Editor

Gone are the days when a few spritzes of hair spray did the trick to polish off a look. From texturizing powders to anti-humidity sprays and braid gels, hairstyling options are infinite. While some consumers prefer a streamlined routine, analysts at Spate say others enjoy stocking up on an arsenal of products to keep their manes in tip-top shape. Per the beauty trend tracker, the fastest-growing hair styling products on search in the US are texturizing powders and clay pomades. Texturiz...

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